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EDHEC Business School MSc in Global Business

EDHEC Business School version PDF

Consumers & Consumption across Asia

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Is there an "Asian" way of consuming that differs from western consumption habits? 
Do consumers pursue different purchasing strategies, do they prefer certain packaging, products and services? 

Can products be marketed and advertised throughout Asia or must they undergo specific development processes that are unique to each country or region? 

What do we mean by "Asia" and what are the implications of product development in a growth region?


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